The Origin Story

From Sales Desks To Tech Solutions

When you've worked in sales, you learn something that most software developers never understand: technology only matters if it actually helps you close more deals.

• We watched countless "automation solutions" get sold to businesses, only to see them fail because:

• They were too complicated for non-technical teams to use

• They didn't integrate with existing systems

• They automated the wrong things

• They looked impressive in demos but broke in real-world use

Meanwhile, we were manually responding to WhatsApp messages at 11pm, losing customers because we replied too late, and spending hours every week on repetitive admin work that should have been automated.

The frustration pushed us to become technologists.

We learned how enterprise platforms actually work. We studied API integrations, workflow automation, AI implementation, and customer system architecture. Not in a classroom—but by building solutions for ourselves and testing them in real business environments.

And we discovered something crucial: the best tools already exist. We just needed to orchestrate them properly.

The Insight That Changed Everything

We Don't Build Custom Software. We Build Custom Solutions.

Most tech providers approach businesses with one of two mindsets:

Mindset 1: "Let us build you custom software"

• Expensive, slow, prone to breaking

• Requires ongoing maintenance

• Doesn't integrate well with other tools

• You're stuck with one vendor forever

Mindset 2: "Just buy this software and figure it out"

• Leaves you to implement it yourself

• No customization for your industry

• Generic advice that doesn't fit your workflow

• You're paying for tools you don't know how to use

  Growth Foundry was founded by three people who understand your frustration, because we've lived it.

  Nicholas, Jay, and Anson didn't start as tech entrepreneurs. We started as salespeople.

  We spent years in the trenches: answering customer inquiries, chasing leads, scheduling appointments, following up manually, and losing deals because we were too slow to respond.

  We knew there had to be a better way. So we taught ourselves how to build it.

Our approach is different.

We use proven, enterprise-grade platforms—the same systems that global companies rely on—and we configure them specifically for your business, your industry, and your customer journey.

You get the reliability and power of world-class tools, with the customization and hands-on implementation of a white-glove service.

Because we've been salespeople, we know what actually matters: more conversions, less manual work, and systems that your team will actually use.

Because we're technologists, we know how to make it happen without reinventing the wheel.

Why Singapore SME Services?

We Chose Focus Over Scale

We could have built Growth Foundry to serve "everyone."

Instead, we chose to serve Singapore SME service businesses exceptionally well.

Here's why:

1. We understand this market intimately

We've worked in Singapore's service industry. We know how businesses operate here, how customers communicate (WhatsApp-first), and what challenges are unique to this market.

2. WhatsApp is THE channel here

In Singapore, WhatsApp isn't just another messaging app—it's where business happens. Customers expect to reach service businesses on WhatsApp, and whoever responds fastest wins.

3. Appointment-based businesses have predictable patterns

Whether you're a car workshop, pet grooming salon, beauty spa, or tuition center, your customer journey follows similar patterns: inquiry → booking → service → follow-up. That consistency lets us build solutions that work brilliantly right out of the box.

4. GST compliance and local requirements matter

We ensure every system we build accounts for Singapore's business requirements—GST reporting, IRAS compliance, local payment methods, and operational norms.

By focusing narrowly, we deliver deeply.

You don't get a generic solution adapted to fit your business. You get a purpose-built system designed specifically for businesses like yours, in this market.

What We Actually Do

Implementation Partners, Not Software Salespeople

When you work with Growth Foundry, here's what happens:

We don't hand you a login and wish you luck.

We sit down with you (virtually or in person), learn how your business operates, map out your customer journey, and design a system specifically for your needs.

Then we build it. We test it. We train your team. We document everything in clear SOPs and tutorials. And we hand you a working system that runs on day one.

You're not buying software. You're gaining a capability.

What that looks like in practice:

✅ AI agents that respond to WhatsApp inquiries 24/7 with accurate information about your services

✅ Omnichannel inbox where every conversation (WhatsApp, Instagram, Facebook, web chat) flows into one place

✅ Automated booking that turns casual inquiries into confirmed appointments without endless back-and-forth

✅ Smart follow-ups that bring customers back at exactly the right time

✅ Integrations between WhatsApp, scheduling, CRM, and accounting—all native, all secure, all working together

✅ Complete documentation so your team knows how to use it, and you can onboard new staff easily

And because we've been in sales, we measure success the same way you do: more bookings, more revenue, less manual work.

Our Philosophy

AI Can't Solve Everything. But It Can Solve The Right Things Brilliantly.

We're not AI evangelists who believe automation is the answer to every problem.

We're pragmatists who've seen what actually works.

Here's what we believe:

AI is not a magic solution. It's a tool. Used correctly, it handles repetitive tasks brilliantly—answering FAQs, qualifying leads, booking appointments, sending reminders. Used incorrectly, it frustrates customers and creates more work than it saves.

Integration beats innovation. The best tech stack isn't the one with the most cutting-edge features. It's the one where everything works together seamlessly. We choose proven platforms that integrate natively, because duct-tape solutions break at 2am.

Execution is everything. Ideas are cheap. Implementation is hard. Most businesses fail at automation not because they chose the wrong tools, but because they didn't configure them properly, train their team, or think through the customer experience. That's where we come in.

Done-for-you beats DIY. You didn't become a service business owner because you love configuring software. You did it because you're great at your craft. Let us handle the tech. You focus on your customers.

Conversions matter more than automation. We're not here to automate your existing process. We're here to increase your revenue. Every workflow we design asks: "Will this convert more inquiries into bookings?" If not, we don't build it.

Who We Work With

We're Selective About Who We Serve And So Should You

Growth Foundry isn't the right fit for every business.

We work best with appointment-based service businesses in Singapore where:

✓ Most customer inquiries come through WhatsApp

✓ You're doing at least $50,000 in annual revenue

✓ You're ready to invest in systems that scale your business

✓ You want implementation partners, not just software vendors

✓ You value reliability and security over flashy features

If that sounds like you, let's talk.

If not, we'll be honest about it and we might be able to point you toward a better fit.